Guest posting can bring the maximum inbound links to your website. So, it will not be wrong to consider that guest posting is the best inbound marketing strategy.
You want authority, qualified traffic, relevant links, quality leads, and higher sales for your business. And the good news is, that you can get all of these through guest posting.
What is more, guest blogging can not only help you get inbound links but also push up your revenue.
A Word of Caution
It will, however, be wrong to get carried away by the belief that guest posting will take your business to the next level. And the reason is, all guest posts cannot yield identical results. While some guest posts do deliver results, others do not.
You have to post guest content in the right ways and choose the topics carefully.
Failure to understand the correct methods of writing guest content is one of the primary reasons some brands fail to elicit results.
Successful guest blogging calls for unique, relevant, and engaging content to captivate the readers. And the harsh truth is, that there is no shortcut to success. You can expect to see results slowly.
However, the right content can help you get results through organic traffic and more leads.
Remember, guest posting is not a shortcut to quickly finding your website in the top search engine results or growing your business.
How to Post Effective Guest Content?
The good news is that guest posting can positively catalyze your inbound marketing strategy when you post guest content with a focus and objective.
Regardless of the size of your business, you need the right content to attract readers and prompt them to trust your brand.
Guest posts with the right content can improve your brand image and give your audience a reason to read your posts.
Tips for Publishing Correct Guest Posts
You can leverage the strength of guest posting to get inbound links to run a successful SEO strategy if you proceed through the following steps:
Do Market Research
Before you even think of a topic to write a guest post, you have to make efforts to understand the tastes and preferences of your target market. Then, it will help you orient your content to your audience’s likes.
The starting point of guest posting is researching your market in-depth. The underlying idea is that you will not write for everybody. Instead, you will target a particular group of people with specific needs.
You have to identify the targeted people who are likely to read your guest posts. And, that is why you should begin your guest posting journey with market research. Specifically, you have to explore the answers your target audience looks for and their demographic information, such as age, gender, education, income levels, geographic location, family size, etc.
Your guest posting should have a direction. So, set goals to structure your content along the lines of the preferences of your target audience.
Make yourself clear about what you want to attain through your guest postings. For example, it can be generating quality leads or making your target audience aware of your upcoming product launches.
Again, remember your objective of guest postings is not to make the number of blogs grow but to grow your business.
Select the Website to Post
Next, you should answer an important question—which website to post your content on?—so you need to shortlist a few websites for the purpose.
But, you should post only on the best-performing websites. So, you have to finalize such a website. And, for that, you can use two metrics, which are as follows:
Look at the site’s domain authority on which you want to post your content. It is an important metric to consider. The higher the authority, the higher the website’s search engine ranking.
When you post your content on such a website, you are likely to see a good performance of your guest post. It is because many people visiting the website can read your guest post.
The website’s volume of traffic is an important metric that indicates how your guest post will perform. So, try to assess the traffic your guest post will receive. And for that, you can implement two effective tricks.
First, you can ask a blogger who published posts on the website about the volume of traffic he got. His answer will give you a rough idea of the traffic you are likely to get.
Second, look at the number of comments against the blogs. If you see around 40 comments per blog on average, you can conclude that the website receives good traffic.
The website’s brand image also has a lot to do with the performance of your guest posts. So, examine what brand the website represents before publishing your guest post. It has a significant role to play in determining your guest posting results.
Post Unique Content
Uniqueness, relevance, and engagement are the fundamental guidelines of any content to attract readers. And, guest posting cannot be an exception.
As such, ensure you write such content and not a duplicate version of existing content. Remember, people today want original content. Such content even scores over visual content, such as images or videos, in terms of performance.
When your content is original, offers value, and engages, it will drive more traffic to your guest post.
Moreover, write catchy titles.
How do Inbound Links Help SEO?
Getting inbound links is an essential part of off-page SEO techniques. It helps you to get referral traffic. When people click on the links on other websites, they get directed to your website, increasing the traffic. As a result, your website will rank higher in search engine results because search engines will consider your website authority on specific subjects.
Therefore, the more backlinks you get from high-authority sites, the higher your website will rank in search engine results.
Guest posting can derive the best results for your inbound marketing strategy. So, you should not fail to publish quality guest posts to boost your website traffic. But, ensure that you publish your guest post with the right content. Only then you can expect to see good results.